Why I Switched My Domain To Substack

In 2025, I'm going all in here.

Photo by Phil Desforges on Unsplash

In 2025, I’m going all in on Substack. Posting here and interacting with people of similar interests has been a joy.

Before I ran my blog on a platform called a hosting site called Ghost. While Ghost has some good features for running a newsletter and is easier than setting up a website than WordPress, managing all subscribers and posts on different platforms became tedious.

Sometimes you need to pick one thing and go all in.

Substack features for managing your site have improved over the last year. You can now manage different sections of your newsletter and site. This feature I have found critical for managing different types of content. I can now section off different types of content on the backend to make navigation easier for the audience.

Using this, I have now made a separate section for paid subscribers. The reason I have found this useful is it gives someone curious about becoming a paid subscriber to find out exactly what being a paid subscriber will give them.

Writing great copy is important in converting people from free to paid but giving them a better sneak preview is as important in my opinion.

Why Use A Custom Domain?

I had some traffic to my old domain that I didn’t want to lose. It was essentially a mirror of my Substack. There may have been some readers that would look for my domain that would have found the site gone and I wanted to guide them over here.

Beyond getting more email subscribers, I also want to share Substack with more people.

All writers on Substack need to talk about Substack offline to get it to grow in my opinion. Talk about your newsletter with friends and family. Get them “Substack curious.”

I believe people are looking for a social platform like this one. This platform is intended to be built by the creators on it. As someone writing on here, let’s grow this platform by sharing it with others. Show our enthusiasm about it in real life.